Brand Development :.
Three Easy Ways Good Brands Go Bad
From fastcompany.com
1. Poor customer service: many brands often forget what bring them to the top. Because they now have more customers, they treat their old customers as nobody. Not good. In fact, it’s really, really bad and the number one thing that will kill you.
2. Unreliable product/service quality: many brands start to cut corners to make more profit. This will erode brand equity.
3. Changes that reduce perceived values: Some brands just make some internal changes just to show off, or to make it look like they are innovating. When such changes are made, particularly those that affect point of contact with the brand, the brand image suffers immediately.